Abstract:
The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town. They assist travelers coming into the city in the provision of comfort and other facilities to residents of the city. In order to lend support to the business of these hotels and the entire economy of the city, these hotels need to apply promotion advertising in the running of their business in order to create awareness to their present and potential customers. What this study aims to achieve is to examine the promotional problems experienced in hospitality industry (A Study of Selected Hotel in Enugu Urban).
A sample size of 480 respondents was randomly selected and was used for the study. The following hotels were sampled
1. Home Pride Guest House
2. Zodiac Hotels
3. Crystal Park Hotel
4. First Hotel
5. Presidential Hotel
Based on the data collected and analysed, the following were found.
1. That the establishment of hotel in Enugu urban is a welcome development because of the socio-economic role played by these hotels to the public.
2. These hotels require and actually make use of advertising in order to create awareness to the public including their present and potential customers.
3. By the use of advertising, a lot of progress was made by these hotels.
4. The researcher also found out that so many constraints militated against hospitality industry such as finance.
5. The researcher did not stop with the finding but went ahead to make recommendations as what to do to eliminate constraints on hospitality industry.
6. The researcher concluded the work on an encouraging and hopeful note, stressing that a lot still stand to be achieved from hospitality industry if and only when aggressive advertising is embarked upon and the proprietors of hospitality industry and professionals are given support and encouragement.
