Abstract:
In the face of dwindling foreign exchange earning from Crude Oil due to the global oil glut, the Federal Government of Nigeria was forced to revisit the abandoned non – oil sector of the economy for extra revenue Non- Oil sector was the major foreign exchange earner before the discovery of oil in the early 60s. It was therefore the objective of the research work to unveil the factors that worked against the marketing of non – oil export products from Nigeria. It was also an objective to consider the prospects of marketing these non – oil export products of Nigeria. At the end recommendations will be made. This data used in this study was obtained through both primary and secondary sources. This primary sources of data included the use of questionnaires and those obtained through oral interview of stakeholders while the secondary sources includes textbooks, articles, internet and journals as well as other unpublished materials. The problems found out in the course of the research include the fact that Nigeria’s exports are made up of 8 percent manufactured good and 92 percent primary production, non competitiveness of export products, ineffective implementation of export incentives, pricing as well as marketing problem. Four hypothesis were formulated and tested. The first hypothesis sought to find out the effectiveness of export intensives available to exporters, the second sought to determine the effect of product quality on their marketing. The third hypothesis tested the effect or high production cost on international competitiveness of Nigeria export products. The fourth hypothesis tested the availability of market information of Nigeria exporters. The instrument of data collection and analysis used is the chi – square method where the decision rule was applied. The analysis of data and the findings formed the basis of conclusions arrived at the recommendations made.
