Abstract:
Competition has become the norm of the day in modern economy. Modern business organization does not only compete with local industries but also foreign industries. While on one hand, it has given room to increased varieties of goods available to consumers and improved quality of the products, on the other hand, strive competition has led to the failure of many business enterprises. Consequently, the project examines corporate survival and growth strategies being employed in Karrington Limited and Rocana Nigeria limited as a printing and advertising company as a case study . In achieving the sole objective of the study, a number of research tools were employed; such as questionnaire, oral and structured interviews where administered on the Direct clients and Advertising agents of the companies. The corporate survival and growth strategies of the companies and their limiting factors were identified. In the implications of the study, the researcher discovered that the growth of the companies can be hinged on the quality control and modern technology. This will give the companies a competitive hedge over its competitors. The reality of the competition and the need for corporate strategy has been emphasized. The study shows that competition in the modern economy is a reality. Hence, corporate organization should be proactive. They must not allow the competitors to overtake them unaware. The management of the organization must adopt corporate strategy that will position the organization in a place that will be difficult for the competitors to retaliate.
