Abstract:
This study critically attempts to highlight the importance of trade fairs as marketing strategy for promoting made in Nigeria products. The researcher used survey research method in carrying out the research. During the survey, questionnaires, personal interviews and physical observation were used. Secondary data was also used to complement the data gotten. The survey cuts across all facets of stakeholders. Data was analyzed using frequency distribution of the respondent’s opinion in contingency tables and ranked in percentages. The researcher further reviewed related literatures on the subject matter to sample the opinion of various authors and authorities on the subject. The literature reviewed, centered on group dynamics. Several findings were made in this research which includes among others that: that understanding and respect of our people cultural background will foster cordial and mutual relationship among employees and thus create an atmosphere of brotherhood. In response to the findings made, some recommendations were made which include that cultural awareness training is important to help members of a multi cultural team identify where things might be going wrong or how best to leverage their differences.
