Abstract:
This research project was carried out to appraise the distribution strategies of production companies, a study of the Nigerian Bottling Company P1c in Enugu. A sample size of 240 respondents were randomly selected from the Staff, Management and Customers of the Nigerian Bottling Company P1c in Enugu. Both primary and secondary data were collected and analysed using the chi-square test. The researcher, based on the data collected and analysed, found out the following: The Management & Staff and Distributors of NBC P1c are knowledgeable of distribution strategies of NBC P1c; NBC P1c Internal and External Publics (Management & Staff and Distributors/Consumers) have positive perception about the distribution strategies of NBC P1c; The distribution policies of NBC P1c are implemented along the line of set objectives; The various distribution strategies used by NBC P1c for tackling distribution problems include; multiple distribution, selective distribution and extensive distribution strategies; The NBC Plc Distribution Department has gone to a great extent in coping with short delivery of trucks; Physical Distribution policies of NBC Plc have encouraged their consumers' loyalty; There is adequacy in NBC Plc Sales Department programmes for the satisfaction of existing and prospective customers; The NBC Plc chosen channels of physical distribution have made impact on the consumer patronage;
