Abstract:
The Internet reaches an estimated three hundred million people worldwide, which include - customers, researchers and free-minded users respectively. But how can one compete and navigate in such a system that is overwhelmed with high volume of information? Marketing information have a large body which it needs to keep current by exchanging past, present and future ideas, giving the option of a wide range decision centers at the barest minimal cost. The statement of problem observed in this research work briefly looks at the precincts from a dual perspective. It basically analyzes the Nigerian situation as regards the usage of Internet in marketing. Are we prepared for e-commerce purposes? Where do we stand in the global positioning for the e- economy? It also looks at the international environment and its supposed operational situation. In further chapter, the objectives of the research work were also analyzed, with the primary intent of finding out the distinctive characteristics of e-commerce with reference to the national circumstances, and how it could be of a great help to improving the economy