Abstract:
This project undertakes a comparative study of the marketing activities of Okada Air and Triax Airlines. The study intends to find out the marketing activities undertaken by the two airlines and to examine respondent's evaluation of their services • . The study would be conducted through the administration of two sets of questionnaires: Ontfor the Station Managers of the two airlines [Port Harcourt Station where the survey would be carried out] and the other for the passengers of the two airlines. A simple random sampling technique would be used to select the sample. A total of 400 questionnaires are estimated to be distributed among the passengers of the two airlines. It is assumed that about 240 questionnaires would be returned • In the testing of the hypotheses, z-test of proportions and T-test of differences would be adopted, while in the organization of the data, frequency distribution and ranking would also be adopted. It is expected that the project would reveal the type of personal S~lling each airline engages in, and again, the nature of the promotional activities the two airlines undertakes. Furthermore, the number of aircraft and the routes been operated by ihe two airlines. The findings would also bring to our knowledge the punctuality and the relatively on-board entertainment services of the two airlines. Based on the above, the respondents choice of travel would be exposed. Finally, the study would recommend ways of impcoving the promotional activities of the two airlines. The survey would also deduce some marketing and managerial strategies that would be of great importance to We' two airlines in the ir marketing of domestic air transport services. All these are geared towards greater sells for increased revenue.
