Abstract:
The study has its main focus on the physical environment marketing. It aims at examining how marketers' activities expect negative impacts on the physical environment and identifying the major challenges that marketers face in this new era of environment, consciousness that sets agenda for their marketing operations.
In order to achieve the objectives of the study, a large chunk . "literature was explored. The researcher relied on the questionnaire, designed purposefully for the study, personal interviews, an exploratory readings of compiled works (manuals, journals, books, reports etc) for data used in the study.
Statistical analytical tools were used in the analysis of data. These statistical tools include: tables, percentages, and charts.c
Major findings of the study include:
(a). The study shows that the knowledge and awareness for environmental issues among marketers in Nigeria is generally high but the application of the knowledge for environmental problems is where more effort is needed.
(b). From the study, it was believed that environmental pollution is one single issue that challenges every marketer no matter the scope of activities.
(c).The study reveals lack of fund as one single constrain that hinders effective response to environmental issues and problem in Nigeria.
