Social Media as a Tool for Tourism Promotion and Its Effect on Tourism Industry in Cross River State

Abstract

This research work investigates social media and tourism promotion and its effect on the tourism industry in Cross River State. For the purpose of clarity, the work is divided into five chapters. Chapter one contains the general introduction, statement of the problem, research objectives, research methods, significance of the study, scope of the study and limitation of the study. Chapter two handles theoretical and empirical reviews as well as theoretical orientation. Chapter three discusses the geographical location of Cross River State, historical background of Cross River State, socio-political organization, and socio-economic activities. Chapter four focused on data presentation and analysis. The chapter deals with seven types of social media used and their functions, strategies for effectiveness of social media marketing, social media as a tool for tourism marketing, social media and tourism promotion in Cross River State, social media and tourism development: implications for economic and social development in Cross River State. Chapter five is on the summary, recommendations and conclusion.