Abstract:
The study on the impact of distribution system and logistics on the marketing of consumer goods - a case study of Union Dicon Salt Plc. Lagos is carried out to reveal the level of effectiveness of distribution in ensuring wide spread and timely consumption of a consumer good - Union Dicon Salt Brand.
Interviews and discussions were used in the study; officers interviewed included distribution staff, marketing officers, distributors and consumers alike.
In general, it was revealed that distribution, and logistic system in Union Diocon salt is effective as a result, wide spread and timely consumption was possible.