Pricing Decision in an Inflationary Economy (the Nigeria Experience)

Abstract

The choice of this topic at this point in time is informed by the inflationary nature of world Economies in general and the Nigeria Development Economy in particular. As inflation reflects general rise in the prices of goods and services , pricing under this economic condition should be big problem which all the operators in a free market Economy must contend with if they should achieve their set objectives and hence remain in business. It is this pricing decision problem in an inflationary economy and how best to contend with that is the focus of this study. The study is divided into five chapters: Chapter one: Provides the introduction to the research study under such subsections as statement of problem, the objectives, significance, scope, limitations of the study and definition of terms Chapter two: Dwells extensively on the review of related literatures in terms of, previous research on related topics , factors affecting pricing decision such as cost, management by objective, and nature of product for internal factors , and customers, competitors, budget, inflation and price system for external factors. Chapters three and four feature research metrology and data presentation and analysis respectively. Findings, conclusion and recommendation for further studies are the content of chapter five. Pricing decision in an inflationary free market economy is a very hard and complex one as was Ex-rayed in the detailed report of this research work.