Abstract:
The choice of this topic at this point in time is informed by the inflationary nature
of world Economies in general and the Nigeria Development Economy in
particular.
As inflation reflects general rise in the prices of goods and services , pricing
under this economic condition should be big problem which all the operators in a
free market Economy must contend with if they should achieve their set objectives
and hence remain in business.
It is this pricing decision problem in an inflationary economy and how best
to contend with that is the focus of this study. The study is divided into five
chapters:
Chapter one: Provides the introduction to the research study under such
subsections as statement of problem, the objectives, significance, scope,
limitations of the study and definition of terms
Chapter two: Dwells extensively on the review of related literatures in terms of,
previous research on related topics , factors affecting pricing decision such as cost,
management by objective, and nature of product for internal factors , and
customers, competitors, budget, inflation and price system for external factors.
Chapters three and four feature research metrology and data presentation and
analysis respectively.
Findings, conclusion and recommendation for further studies are the content of
chapter five. Pricing decision in an inflationary free market economy is a very hard and
complex one as was Ex-rayed in the detailed report of this research work.
