Abstract:
This article provides evidence of the application of Information and Communication Technology (ICT) on the tourist industry. The importance gained in recent years by the tourist market in the world makes it an ideal laboratory for analyzing the sector. The results gained show how the use of this technology leads to a higher level of internationalization of the industry, development of organizational changes and introduction of new competitive strategies, which lead to a business model that is far removed from the traditional conceptions of the sector. Looking at Anambra state, it has lots of tourism potentials but is tied up by so many negative factors. The major factor which happens to boil down to the issue of bad governance or lack of government interest in tourism sector has made the state a poor tourist area, leaving the tourism resources to cater for themselves or perish on their own. Likewise, the strategic use of ICT leads to employment of a better qualified workforce in the tourism sector, more personalized service and closer links with suppliers and distributors. Nonetheless, the positive impact of ICT stands out most in the process of business innovation, job creation, easy access to global issues, as its use has contributed to overcoming some of the obstacles that existed. Finally, thanks to the use of ICT and its impact on innovation, but also thanks to organizational change in the tourist industry, improvements have been seen in productivity, which aids greater competitiveness in a changing context and high-pressure environment.
