Abstract:
This research study focused on the Family Support
Programme of the Federal Government, as initiated by
the First Lady, Her well thought - plans to give the
women of Nigeria =a,position of respect through this
programme provoked my desire t o take up the challenge
of study, The work looked into several aspects of the
Family Support Programme especially as it concerns the
rural women folk and their families.
The study tried to examine the various endeavours
of the rural women and how they could make their productive
effort more rewarding, if they brought - marketing
inputs in their productive plans, The presence of
marketing of involvements would not only enrich the products
of their efforts , but it would give more meaningful plans
totheir future efforts . The Family Support Programme is
a programme pregnant with multiples of ideas and designs
for more rewarding future. If the planners and designers
of the programme blend their efforts with marketing inter-
faces, they will discover the actual needs of the market
and also the pattern of demands of the various markets
of the various areas of Nigerian,
