• The Role of Advertising on Product Positioning: A Case Study Of Coca-Cola Nigerian Bottling Company Plc 

  Unuagah, Benjamin G.

  The researcher set out to investigate the role of advertising on product positioning with special focus on non-alcoholic beverage drink industry. To this end, questionnaires were designed and distributed among consumers, ...
• Influence of Celebrity Endorsement on Consumer Brand Preference of Sellected Beverage Brands in Nigeria 

  Ike, Benita Blessing

  In a bid to produce and market their goods and services in the most successful manner, most business organizations resort to the use of celebrity advertising to realize their goals and objectives. This research work under ...
• Problems of Beverage Distribution on the Rural Areas of Enugu State 

  Nwankwo, Clement Onwuha

  This study is focused on the problem of distribution in the rural areas of Enugu State. This study is undertaken as a result of difficulty experienced by most beverage firms on how best to expand their niche at the rural ...
• Marketing Communication Tools Employed in the Privatization and Commercialization of State-Owned Enterprises in Nigeria 

  Okocha, Chukwunonso

  The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The ...
• Analysis of Warehousing and the Marketing Profitability of Food Stuff in Ogbete Market 

  Okegbe, Nneka

  The focus of the research is warehousing and the marketing profitability of food stuff in Ogbete market. This is in recognition of the importance of warehousing and marketing in business performance. The specific objectives ...
• An Evaluation of the Impact of the Amnesty Programme on Crude Oil Exploration in Niger Delta: The Implication to Crises Management in Public Relations 

  Offiah, Emmanuel Ikechukwu

  The major purpose of this study was to evaluate the impact of the amnesty programme by Nigerian government to the Niger Delta militants on crude oil exploration in Niger Delta and also, look at the implication to crises ...
• Assessement of Performance of Female Marketing Executives in Commercial Banks in Niger State, Nigeria 

  Mamman, Ndaba Zacchaeus

  From the study it was discovered that female bankers have gained skills and potentials of not just being a home maker but being at parity with their male counterpart, thriving towards high rate, that the female bankers ...
• Accessibility of Credit Facility from Financial Institutions by Small and Medium Scale Enterprises: Evidence from Nigeria 

  Eneh, Sylvia Nnenna

  This study tries to look at the accessibility of credit facility from financial institutions by small and Medium Scale Enterprises: Evidence from Nigeria. Small and Medium Scale Enterprises have been faced with poor funding ...
• Effect of the Pricing Strategy on Patronage of Selected Food Manufacturing Companies in the Southeast of Nigeria 

  Ekwebelum, Christopher Ifeanyi

  This study examined the effect of pricing strategy of selected food manufacturing companies in Southeast Nigeria on their patronage. Therefore, to achieve the goal of this study through previous studies identified the ...
• The Role of Public Relation as a Corporate Tool for Change Management in Organizations: A Study of Fidelity Bank Plc 

  Ujam, Chinyere Uzo Juliet (2017-06-07)

  This research study examined the role of public relations as a corporate tool for change management in Fidelity Bank Plc Enugu. The objectives of the study are to examine the role public relations play as a corporate tool ...
• Brand Equity and Customer Retention in the NigeriaTelecommunications Industry 

  Iornenge, Christopher (2017-06-07)

  The study evaluated the effect of brand equity and customer retention in the Nigeria telecommunications industry with focus on MTN, GLO and AIRTEL. With the inception ofmobile telecom services in Nigeria in 2001, several ...
• Appraisal of Distribution Strategies of Production Companies (A Study of the Nigerian Bottling Company Plc in Enugu) 

  Ukwueze, Emmanuel O. (2017-06-07)

  This research project was carried out to appraise the distribution strategies of production companies, a study of the Nigerian Bottling Company P1c in Enugu. A sample size of 240 respondents were randomly selected from the ...
• Application of Public Relations in Sustaining Good Corporate Image in the Banking Industry 

  Nnaji, Augustina Ugbomma (2017-06-07)

  This study takes a look at the banking industry through the eyes of public relations to see the level it applies public relations in sustaining its corporate image. The banking industry has very large public that spreads ...
• Application of Public Relations Tools in Enhancing Health Care Delivery in Selected South- Eastern States of Nigeria (2000 – 2010) 

  Onyiaji, Judith Chiaka (2017-06-07)

  Over the years, public health care delivery programmes in Nigeria have been beset by one problem or the other. These include sometimes public apathy towards such health initiatives. The case of the cold murder of nine ...
• Public Relations Strategies for Enhancing the Image of Insurance Companies in Imo State 

  Okpulor, Chizoma (2017-06-07)

  In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in business as well as to have competitive edge over other firms in their respective ...
• Application of Customer-Driven Marketing Strategies to Government Housing Development Programmes in Nigeria 

  Ifediora, Chuka Uzoma (2017-06-07)

  This study assessed the extent of the application of customer-driven marketing strategies to government housing development programmes in Nigeria, with particular emphasis on the National Housing Fund (NHF) scheme. The ...
• An Assessment of the Impact of Image Laundering Programmes of Nigeria Police Force on Nigerians: A Study of South-East Geo-Political Zone 

  Azazi, Oloye (2017-06-07)

  This study focuses on the assessment of the impact of Image Laundering Programmes of Nigeria Police Force on Nigerians: A Study of South-East Geo-Political Zone. It empirically examined the perceived failures or otherwise ...
• Influence of Word-of-Mouth Communication on Consumers’ Choice of Selected Products in Southern Nigeria 

  Eze, Felix John (2017-06-07)

  This study examined the influence of word-of-mouth communication on consumers’ choice of selected products in Nigeria. To this end, the study investigated the effect of word-of-mouth communication on consumer purchase ...
• Evaluation of the Effects of Nigeria’s International Image and Reputation Management on Foreign Nationals’ Perception of the Country 

  Akande, Aweneri Festus (2017-06-07)

  The management of image and reputation had over the years been restricted to corporate organizations. This trend has assumed a different dimension as most countries now evolve various strategies of building good image and ...
• Effects of Price Haggling Strategy on Consumers’ Decision Making in Selected Traditional Markets in Ibadan, 

  Farayola, Solomon Olawale (2017-06-07)

  The consumers have varied influences that affect their buying decisions and among these are the pricing tactics and strategies of the marketing firm. Most consumers are utility maximizes; many of them always look for ...

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