Appraisal of the Marketing Implications of Family Support Programme (F.S.P): As an Index of Economic Development Imperatives in Nigeria (A Case Study of Akwa-Ibom State F.S.P)

Abstract

This research study focused on the Family Support Programme of the Federal Government, as initiated by the First Lady, Her well thought - plans to give the women of Nigeria =a,position of respect through this programme provoked my desire t o take up the challenge of study, The work looked into several aspects of the Family Support Programme especially as it concerns the rural women folk and their families. The study tried to examine the various endeavours of the rural women and how they could make their productive effort more rewarding, if they brought - marketing inputs in their productive plans, The presence of marketing of involvements would not only enrich the products of their efforts , but it would give more meaningful plans totheir future efforts . The Family Support Programme is a programme pregnant with multiples of ideas and designs for more rewarding future. If the planners and designers of the programme blend their efforts with marketing inter- faces, they will discover the actual needs of the market and also the pattern of demands of the various markets of the various areas of Nigerian,