Abstract:
This research project was primarily embarked upon to evaluate the challenges of Financial Public Relations practice in Nigeria. In carrying out the research, several financial institutions were selected for study. These institutions included First Bank of Nigeria PLC, Enugu Zonal Office, United Bank for Africa PLC Enugu Branch and UNIC Insurance Corporation, Onitsha. In carrying out the research, the researcher employed survey research method. A sample size of 168 respondents was randomly and carefully selected from the population in which questionnaire copies were administered to them in the selected locations under study. In this research project four hypotheses were formulated. The researcher analysed and tested these hypotheses and the results were extensively discussed. In testing the hypotheses, chi-square was used while tables and percentages were used in the analyses of the data collected. The result of the study showed that financial public relations faces a lot of challenges in ensuring proper delivery of financial services.
