THE IMPACT OF TELEVISION ON PUBLIC RELATIONS ACTIVITIES IN NIGERIA

Abstract

This study strove to collate and analyses data from precisely 388 respondents to

structured questionnaires administered on Public Relations Practitioners If-f both paid

employment and consultancy services, Television and other media Executives,

companies executives which cut across small, medium, and large scale outfits; and

selected members of the Public in the cities of La9os, Abuja, Enu9u and Port Harcourt

where commercial activities are in the front burner . Similarly, the available literature

was reviewed.

A comparative study was equally conducted on some companies especially the

small scale firms which due to lack of fund have not been able to Carr y out their public

relations activities / programmes through the television and some other ones, mostly

the highly-monetized blue chip organizations which have over the ~years been

employing the television in the implementation of most of their public relations

Programmes. The attendant impacts of the use and non-use of this virile electronic

medium on the entire activities of these two categories of companies vis-a-vis their

Perceptions by members of the public were used for the analysis and discussions to

validate or otherwise, the propositions made.