Abstract:
This study strove to collate and analyses data from precisely 388 respondents to
structured questionnaires administered on Public Relations Practitioners If-f both paid
employment and consultancy services, Television and other media Executives,
companies executives which cut across small, medium, and large scale outfits; and
selected members of the Public in the cities of La9os, Abuja, Enu9u and Port Harcourt
where commercial activities are in the front burner . Similarly, the available literature
was reviewed.
A comparative study was equally conducted on some companies especially the
small scale firms which due to lack of fund have not been able to Carr y out their public
relations activities / programmes through the television and some other ones, mostly
the highly-monetized blue chip organizations which have over the ~years been
employing the television in the implementation of most of their public relations
Programmes. The attendant impacts of the use and non-use of this virile electronic
medium on the entire activities of these two categories of companies vis-a-vis their
Perceptions by members of the public were used for the analysis and discussions to
validate or otherwise, the propositions made.
